Think Before You Selfie

Let’s face it – there are a million things to consider when you are on the job hunt. One of the most commonly overlooked considerations is your personal brand. We know that over 70% of employers use social media to screen candidates. LinkedIn is one social media account that is great for networking, staying in touch with current and past counterparts and getting those recommendations. It is also a great job search aide – allowing employers to find you.

I have said it before, but it bears repeating. Take the time to clean up your social media accounts and beef up your LinkedIn profile. Ideally you aren’t posting rants or other items in poor taste… Keeping an eye toward your personal brand, make sure your LinkedIn profile picture is professional – if not taken by one. First impressions matter. Make sure you are setting a positive and inviting tone. The goal is, after all, being invited to interview!

Don’t have a LinkedIn account? It’s time! Use it as an excuse to re-connect with past bosses and coworkers. Many of my clients thank me for pushing them to do this, being pleasantly surprised by the responses they receive. Plus, you never know when a connection could result in a job offer.

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Salary & Negotiation

salary pic

First, let me begin by stating openly and emphatically that I am not a career coach. What I share with you today comes from my experience and the experiences my clients have been wonderful enough to share with me. Disclaimer. Check.

When it comes to salary and negotiating yours for a new position, remember not to settle. Once more I am going to ask you to do your research. Look at the salary range for the position on Glassdoor or Google Jobs. Think about your worth and the skills you bring to your potential employers’ table. Consider what your bills and living expenses are. These factors give you a good idea of what you need to ask for salary-wise – and what your walk-away point is.

A word of caution. Although the job market has come back full-force, employers have continued to use some of the tight-market tactics with candidates. Things to watch out for and, in my mind, walk away from, are; offering the base salary, offering the base salary with promises of increases and no plans/steps to see them materialize and agreeing to the mid to high-end of the salary range with the responsibility of supervising 10 extra people and 4 additional territories. You may think this sounds crazy and wonder who would go for it, but it happens more often than you think. And it happens to some pretty talented and sharp candidates.

While these are extreme cases and there are examples of employers behaving badly that run the gamut, I believe most organizations and corporations truly mean well. You need to remember that their ultimate responsibility is to protect their bottom line. Your responsibility is to provide for your family, and, hopefully have some work/life balance. There are many mutually beneficial employer/employee relationships to be had. If you are dealing with a situation or potential employer where the benefits seem to be all one-sided, it may be time to walk away.

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What is the Biggest Obstacle to Getting Hired? – Part 1

In my experience,the answer to this question is twofold – so be sure to tune in for Part 2! For now, the obstacle I want you to consider in your career search is… you. There have been many times my clients have come back to me and shared stories of how the interview got the better of them. It could be going into the interview unprepared and/or not researching the company, but, in most cases, it’s a lack of confidence that I see holding those few candidates back.

Regardless of why you are looking for a new career, if you made it through ATS to the interview,your resume is doing its job. Now, its your turn. So, shake off that layoff, those doubts about your skill set aligning perfectly with the job posting or feelings of inferiority because you have been managing your household and every fundraiser at your kids’ school for the last several years. Sing that rock ballad that makes you feel like the rock star you are and nail that interview.

 If you have been invited to interview, you have already beat out hundreds of candidates to be the average 1 in 5 interviewees, per job. Your achievements, consistent track record of exceeding expectations and repeated successes have already impressed the hiring manager and laid a strong foundation for you to build on in your interview with the organization. Know what the company is about, be confident in how you fit in and let that shine through in your interview.

Not getting interviews? Then your resume isn’t doing its job. Take a hard look at your resume to see if it is visually interesting, makes you stand out and accurately reflects what you have achieved in your career. Does your resume help you outshine your competition? If not, it’s time for re-write. Or, to just give me call.

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